You spend real time and money bringing people in. But every product leaks. People show up, some try it, and then most quietly stall somewhere between visiting and getting enough value to come back and pay. Every point of friction inside your product costs you customers and revenue. Larger companies dedicate entire teams to finding exactly where users get stuck and fixing it. Startups rarely have anyone whose full-time job is that.
That's the work I do. I lead product growth at Meta, where the job is understanding how real people move through a product, measuring where they drop off, and running experiments until fewer of them do. A recent example was an AI product with very low retention. Mapping the funnel showed that users needed a second way into the product from the main app. That one entry point lifted retention by 20 points. Most of growth looks like that once you can see it clearly: small changes, large effects.
Clear Growth Group brings that same practice to a small number of startups. I start with the data you already have, map the path from first visit to real usage, find the handful of steps costing you the most users, and design and run the fixes with your team. This doesn't replace your marketing or sales. It makes them pay off, because more of the people you're already working hard to bring in actually convert and stay.
Every engagement is tied to measurable outcomes. We agree up front on what metrics should move, and I'm accountable for moving them. If you're investing in bringing people in and suspect too many of them are slipping away, I can help.